OUR PROCESS

Stay Focused. Navigating a business can be rather challenging. Different needs are constantly pulling you in all directions. If you don’t maintain your focus, you can easily stray off course. That’s where processes play such a key role. By utilizing a trusted and proven process, you make sure that you are continually focused and progressing towards your goals.

Below we describe the overall process we use when working with you. We describe the steps along the way so that you can get a good idea of what it is like working with us.

DISCOVERY

This is like our first date. We talk with you and find out what you are about. What is the history of the business and where do you want it to go? What are your strengths and your weaknesses? What are your concerns and challenges? What sets you apart from everybody else? Our goal is to get in your head and know who you are. This helps us to recognize how best to target your strengths in order to present a strong and memorable message to your audience.

RESEARCH

Now we start to gather information on your industry and anything else pertaining to your business. We do this until we feel that we have obtained enough information to begin developing a strategy.

MARKETING STRATEGY AND PLAN

After we've gathered all the information from the Research phase, we then move on to create the Marketing Strategy and Plan. This is where we think, and think, and think until our brains really hurt. We come up with a strategy based off of the research we have gathered, and then figure out ways to implement that strategy. Next, we present this strategy in a Marketing Plan to you.

DESIGN

Now it gets exciting. We start creating the designs based off of the strategy formulated in the previous phase. This usually starts with Branding, and then follows through into every one of your marketing channels (Print, Web, Digital, Social). Careful attention is given to each phase and we always make sure to stay on point with your brand so that we are consistently presenting one unified and cohesive message. You can view how we handle each of these marketing channels in our Services section found here.

REVIEW

Here you get to see, for the first time, what we've been creating for you. We present the designs as well as our strategy behind those designs to you. We then carefully listen to the feedback you provide based off of those designs and make any necessary revisions.

DEVELOPMENT

After all designs are approved and finalized, we start on development. For print design, this would be the final process of preparing and sending the final print files to the printers. For web or digital design, this would entail beginning the coding process for web development and creating copy and graphics/imagery for the website pages.

LAUNCH

The development process is done and now we cut the ribbon and present your new brand, design or website to the world.

ANALYSIS

The initial work for this specific project is done, but proper marketing never sleeps! In order to compete in an ever-changing market, we need to analyze the results of every project or campaign and make any necessary adjustments. This ensures we are up-to-date with your market and promoting your brand to the best of our ability. We then continue to follow the Marketing Plan, managing all marketing channels in your business.

SO HOW DO YOU KNOW IF YOU SHOULD OUTSOURCE YOUR MARKETING TEAM OR HIRE AN IN-HOUSE EMPLOYEE?

THE PROBLEM - You need ongoing marketing done (ideas, strategy, print design, website, advertising, social media involvement, etc.), but you don’t have the time or the staff to do it. You could hire people to handle all of that, but that requires a lot of different skills and would be extremely expensive. You’re not big enough to justify that kind of expense right now.

A SOLUTION - Hire a marketing team who partners with you, creates a marketing strategy and plan, and continually implements that plan with their array of resources and talent available. All for less than the cost of one employee a year.

When you outsource your marketing, you get…

• A fresh, outside and unbiased point of view with years of experience and ideas at your fingertips


• A full team of higher end skill sets that are usually not found within the organization


• Senior level creative thinking focused on the results. They know that they must produce to keep your business. They are motivated.


• A value-driven option that saves money on in-house design expenses (salaries, office space, equipment, software, licenses, furniture, insurance, training, vacation, etc.)


• All of the above for less than the cost of just one employee

If you have any questions at all about how this will work, what your actual costs would be or anything else you can think of, please don't hesitate to contact us. We'd be more than happy to answer any questions you may have.

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