DIGITAL MARKETING

It's a Digital World. And it's increasing. It seems that every aspect of our lives is in someway digital. From our computers, to our phones, to our tvs, cars and even houses. So what is a business to do? Embrace it! Don't just feel as if it's something you NEED to do. Be excited about it! There are so many opportunities to increase your business through digital means. Look at it as a digital gold mine.

WHAT WE DO

SEO. SEO simply stands for “Search Engine Optimization”, which in layman’s terms just means that it helps search engines find you. We dig into your website code to make sure that you have the proper title, description and image tags set up. We also search through your pages (fueled with the knowledge from the marketing plan document) to check and make sure that your pages include your target search terms in the best way possible. We practice what’s called “white hat” SEO, which means we do not try to cheat the system. We help you write your website in a way that speaks naturally about who you are and truly tells what you and your pages are about.

PPC. PPC stands for “Pay Per Click” and usually refers to Google Ads. These ads are great in advertising to your specific target market. Instead of fishing in the entire ocean, you are fishing in a specific spot where you know your prime catches live. We work with you to create your ads, establish a budget, and set up landing pages (if necessary). We monitor, adjust and tweak the ads for you and send you reports so that you are kept abreast of how the ads are doing.

Email Marketing. Email marketing is a great way to stay in front of your customers, continually engaging them and making them aware of how you can help them. We design your e-newsletter, work with you on the content, populate the newsletter and send it out to your audience at regular intervals.

Analytics. If you don't study the results and adapt, you are setting yourself up for failure. We are granted access to your Google Analytics account and monitor this on a monthly basis. We extract various reports and provide you with a summarized and simplified version of the most important numbers. This helps us know which pages are performing the best so that we can adjust where necessary and focus on what is the most profitable avenues to continue pursuing.

Blog Writing. Writing blog articles is a great way to add keyword rich content to your website. They not only give content for your visitors to read, but they "tell" search engines that your website is constantly being updated. Search engines hate stagnant websites with outdated information.

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