THE PROBLEM

If you’re like most small businesses, you start off doing everything yourself. Income is minimal, so money is more valuable than time. As your business grows, your income increases, but your available time decreases. Your time becomes more valuable. Certain tasks need to be delegated and handled well. Marketing is one of them. You need someone to strategize, manage, implement and monitor all of your marketing efforts, but you’re not big enough to justify that kind of expense. So what can you do? What are your options?

1. Continue to do most of it yourself. You can continue to handle most of the marketing tasks yourself (strategy, writing, social media, etc.) and then only pay for services that you can’t do (logo, website, advertising, etc.) This is the cheapest option, but the quality suffers immensely. Marketing tends to be pushed aside for other tasks, and then when it is done, it is not done very well.


2. Hire a full-time in-house marketing employee or team. You can hire an in-house marketing employee or team, but the costs of their salary and expenses will usually be higher than what you need to spend. Most small businesses don’t need an employee or team spending 40+ hours a week on marketing. You end up filling their dead time with menial tasks a lower-level employee can handle.

OUR SOLUTION

Outsource your marketing to a marketing team who partners with you, creates a marketing strategy and plan, and continually implements that plan with their array of resources and talent available. All for less than the cost of one employee a year.

When you outsource your marketing, you get…

• A fresh, outside and unbiased point of view with years of experience and ideas at your fingertips


• A full team of higher end skill sets that are usually not found within the organization


• Senior level creative thinking focused on the results. They know that they must produce to keep your business. They are motivated.


• A value-driven option that saves money on in-house design expenses (salaries, office space, equipment, software, licenses, furniture, insurance, training, vacation, etc.)


• All of the above for less than the cost of just one employee

If you have any questions at all about if this is a good fit for you, how this will work, what your actual costs would be or anything else you can think of, please don't hesitate to contact us. We'd be more than happy to answer any questions you may have.

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